Dallas Texas personal injury law firm marketing director explains why she’s passionate about helping her community.
I knew at a young age that I loved advertising and marketing. I’ve always been intrigued by commercials, advertisements, and radio ads. My senior year in high school, I was nominated and subsequently voted in as the Vice President of my DECA (Distributive Education Clubs of America) chapter. I have to be honest, I wasn’t totally thrilled at the idea, but I really liked my teacher (Mrs. Drautz) and she asked me as a personal favor to accept the position, so I did. This experience was my first exposure to the world of marketing.
Fast forward about 15 years….I received my Bachelor’s Degree in Marketing and landed a new position working as the Marketing Director at Eberstein & Witherite, LLP, a personal injury law firm in Dallas. Part of my job includes managing and coordinating all of the many community events that our firm participates in.
I distinctly remember in my interview the managers that interviewed me explaining Eberstein & Witherite’s community events and their involvement in the community. I was told that “anyone can write a check” but we talk the talk and walk the walk; we are invested in our community and we go to every event that we sponsor and show our support.
My first event was exactly 10 days after my start date, to say that I had no idea what I was getting myself into is putting it lightly. It was Kwanzaa Fest, a two day concert event at Fair Park sponsored by the K104 radio station, our brand 1-800-CAR-WRECK® and many other companies in Dallas. Being able to go backstage, watch performances and take pics with artists like B.o.B., K Camp, Johnny Gill and Faith Evans was so cool, but nothing will compare to the day that we donated brand new shoes to the students of I.M. Terrell Elementary School.
Our firm partnered with Beverly Washington, an I.M. Terrell Elementary Alumni member and adopted a kindergarten and second grade class to gift with brand new shoes. I attended the event with our co-founding partner Amy Witherite. It was such a joyous occasion to watch these children’s faces light up when their name was called to receive their gift bag from our attorneys. They would return to their desks quickly so they could dig into their bags and get a look at their new shoes.
Their classrooms were quickly filled with tissue paper, shoe boxes and tons of shoes: old and new. All of the children asked for help to try on their new shoes…all but one. She was crying. We quickly figured out that she didn’t have a new pair of shoes. The teacher explained that she had just started at the school and it was her first day, so they didn’t have a pair for her. Amy quickly consoled the child that we’ll call “Sue” and explained to her that I would be running out to buy her a new pair of shoes and would be back shortly asking Sue, her favorite color. Before I could leave, the school had found a purple pair in her size, so I returned to the classroom with her shoes.
Over the last year and a half we’ve been back to the school several times for Career Days and Holiday Gifting – we now give all of the students a new jacket and socks in addition to the classrooms we sponsor for shoes. Each time I go to the school, I ask about Sue. I am always happy to hear that she’s doing great and has graduated to first grade. I never knew how much this one event would impact me and how much I loved giving back to others until I started working at Eberstein & Witherite. I feel blessed to have a fulfilling career as a marketing director, but my reason why, why I get out of bed and come to work every day is because I have the opportunity to help people and give back to those in need.
About the author
Lucy Tiseo is the Marketing Director at Eberstein & Witherite, LLP. Born in Miami, she’s an American-Italian Texas transplant. During her free time she enjoys reading, walking on the Katy Trail and spending time with family & friends.